SARA EYESTONE’S MARKETING WORKSHOPS 
FOR ARTISTS  ~  NOVEMBER 22 & 23, 2008

Sara Eyestone’s next two marketing workshops for artists of all levels of expertise will be held in San Antonio, Texas, November 22 and 23, 2008. They are commercial workshops, and the focus is business, not art. The location will be determined and announced to each registered artist prior to the date. The fee for each workshop is $100, paid in advance by check or credit card. 

A CREATIVE APPROACH TO THE BUSINESS OF ART is the first of Eyestone’s two marketing workshops, presented Saturday, November 22, 2008 from 9am to 4pm.

In this “Business Workshop” Eyestone helps prepare artists to be more professional by improving their organizational skills, re-pricing their original work, writing effective biographies and promotional materials, and creating impressive press packets. Sara Eyestone introduces systems to make more studio time and methods for cataloging photography, art, mail, tax deductions, and finances. She shares sources for wholesale art and frame suppliers, publishing contacts, and valuable Internet information. The artist also presents ways to attract more press and personal appearances, including television and magazine articles. This workshop ends with a critique of artwork from each participating artist.

With the information drawn from the “Business Workshop,” professional artists lay plans to create a collection of work, plan a one-person show, and learn how to license signature lines from their work, including art posters and prints. That, and art in general, is the focus of her second workshop, created for the artists who have attended the first. “I believe that the best way American artists develop a large following is by having their art published and distributed internationally,” Sara Eyestone said in a recent interview. “It takes more than talent. Global exposure is what generates opportunities for artists who support themselves with their work.” 

SUCCESS: HOW AMERICAN ARTISTS CREATE PROFITABLE ONE-PERSON SHOWS AND GENERATE LICENSING AND PUBLISHING OPPORTUNITIES is the theme of Sara Eyestone’s second marketing workshop which will be held Sunday, November 23, 2008 from 9am to 3pm. 

For this “Success Workshop” Eyestone elaborates upon information from the first workshop, adding sources and details about international art and trade shows, one-person exhibitions, and studio sales for independent artists. She tells artists how to find and approach top galleries and publishers, and how to license signature lines of products made from their art. She creates gallery agreements with the workshop participants and shares an outline for creating an exciting new collection of original work, using a deadline system with the time management system she introduced in the first workshop. Sara Eyestone ends the “Success Workshop” with ideas that give artists higher profiles with more active roles in the American art scene.

For more information or to register, contact Sara Eyestone through her office and reserve your spaces.

(210) 281-1670 

“Sara Eyestone’s marketing workshops help artists 
find their way.”